grado is a lifestyle brand launched in Hangzhou, that reckons carefully about people’s emotions and opinions at this unconventional time. Their design is a good measure of minimalism that allows one to concentrate on the inner self, without being distracted by appearances and irrelevances.
grado's design works have been recognized by 30+ major design awards including German Reddot Awards, German Iconic Awards, and Italy A’Design Awards.
The designer team is made up of experienced and award-winning designers who spare no effort to bring extraordinary ideas to life to meet various spatial needs, and regularly collaborate on projects with well-known industry heavyweights.